Generation Care, PLC, incorporated in 1999, is a privately owned rehabilitation company founded on principles of customer service excellence, evidence-based practice, and intensive one on one care.

Originally based in Muskegon, MI, Generation Care saw an opportunity to expand its business southward and contracted Lamar Construction to build the company's second location in Grand Haven.

This 25,000 SF facility is constructed of conventional steel and masonry block and includes expansive treatment areas, multi-use gyms, a Pilates studio, and two indoor pools.