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Kristen joined Lamar Construction in 2011 as marketing coordinator. Specializing in online marketing, her graduate studies were focused on online advertising; social media marketing; search engine optimization; and strategic branding.
As marketing coordinator, she is responsible for monitoring and tracking Lamar’s web traffic and online advertising campaigns. Kristen also assists with the implementation of both print and web marketing campaigns, as well as other aspects contributing to Lamar Construction’s overall brand.
M.A. (Advertising) | Michigan State University | Communication Arts & Science Gradute School |
East Lansing, MI
B.A. (Communication & Studio Art) | Hope College | Holland, MI
Licenses, Certifications, & Affiliations
Google AdWord Certified, Advanced Search Advertising